A guide to trading with Brazil – the UK’s most important trading partner in Latin America – has been produced by UK Trade & Investment.
Brazil is a huge market and offers substantial potential for international trade. It is the fifth largest country in the world, with a population of approximately 185 million; it is one of the world’s most rapidly developing economies and has a GDP per head that is greater than either India or China. Bilateral trade between Brazil and the UK exceeded £3billion in 2007, and the UK is one of the largest investors in the country.
The comprehensive guide covers issues such as carrying out market research, market entry options, risk management and cultural and language issues. It does not cover the regions of Brazil or sectoral opportunities and neither does it cover the legal, taxation or accounting aspects of setting up a permanent presence in the country. However, it does point readers in the direction of people, organisations and publications which can help with these issues.
The guide is aimed at companies experienced in exporting which are new to doing business with Brazil. Because the market is such a vast and potentially tough challenge for exporters, it is usually not advisable for companies new to international trade to begin with Brazil.