Grow your business in India

UK Trade & Investment is offering Yorkshire & Humber businesses a unique opportunity to attend an intensive five day course at the Indian Institute of Management, Ahmedabad (IIMA), Gujarat, India.

The India Marketing Strategy Scholarship is designed to give businesses a good understanding of the importance of effective marketing in India.

The programme aims to ensure that expanding businesses and their managers understand the importance of effective marketing in India. It identifies the issues they must consider and actions which must be taken to develop a strategy for an effective long-term trading relationship in this challenging market.

The intensive five-day programme covers the latest developments in:

• Marketing to the Indian customer – customer psychology
• Developing a competitive marketing strategy
• Building customer value models
• Developing segmentation and positioning strategies
• Managing market offerings
• Media trends, advertising and marketing communications
• Pricing approaches
• Providing superior value with adaptive channels
• Building and sustaining working relationships
• Developing and using defensive strategies
• Identifying and predicting the strategies of competitors, and
• thinking through and implementing e-business strategies.

Accommodation, full board and tuition is included in the scholarship as well as support for travel.

For more information and a copy of the scholarship application form and brochure, please contact Simon Bedford at Simon.Bedford@sgb-associates.com or on 07771 834238.

The selection process is competitive. Places will be awarded to those candidates and companies best placed to take advantage of this significant opportunity.

The closing date for applications is 15 January 2010.

Related document

• India Marketing Scholarship Programme 2010