Overseas Market Introduction Service (OMIS)

What is Overseas Market Introduction Service?       

Overseas Market Introduction Service (OMIS) is an online service putting you directly in touch with staff in UK Trade & Investment offices overseas. It allows you to take advantage of our in-market expertise in delivering essential tailored support and advice.           

The flexibility of the service is paramount and it is completely tailored to your requirements, in order to understand and respond to your goals and needs. It is built around the typical requirements of UK businesses either making the first step into a new overseas market, or for those more familiar with the market it provides specific support not otherwise available.

What are the benefits to you?    

There are ten levels of service, determined by the depth of the research required and the number of research hours involved.     

OMIS projects can include:         

• Analysis of potential market entry strategies           
• Full sector analysis           
• Identification, validation and warming up of potential contacts/business partners      
• Advice on local competition, regulations and standards     
• Introductions to translators/interpreters         
• Advice on local publicity/trade events and magazines        
• Organisation of local events

What will OMIS do for your business?  

Overseas Market Introduction Service provides you with:            

• Support and help in improving overseas marketing strategies      
• Help to gain access to potential customers/business partners not otherwise available
• Access to up-to-date market intelligence not otherwise available          
• Improving the profile and credibility of the business in the overseas market    
• Improving knowledge of the competitive environment        
• Increased confidence to invest in and explore the market further

---

ARCO

Arco, based in Hull, has been supplying safety clothing and equipment to businesses for more than a century. The company was already doing business in some of the Gulf states when it attended a UK Trade & Investment (UKTI) seminar on business opportunities in Saudi Arabia in 2007, where representatives were introduced to the Online Market Introduction Service (OMIS).

"We knew all about a company called Almarai in the Saudi Arabian market and had even had some early contacts with them. But when we realised how effective OMIS could be , we realised immediately that it would provide valuable up to date market intelligence for us, as well as identify further business opportunities and partners, otherwise not easily available.

The OMIS gave me a valuable insight into the Saudi market and during the trade mission I made more than 37 contacts. We are now working with Almarai to pin down the details of doing business together in the future and we are planning to go out there again."

Nev Kelly, Export Director